Softchoice Adds Green Product Search

By David Hamilton, theWHIR.com

November 3, 2008 — (WEB HOST INDUSTRY REVIEW) — Online software and hardware retailer Softchoice (www.softchoice.com) has added ENERGY STAR search functionality to its online store, making it the first of its kind to compare IT hardware based on energy efficiency.

According to the Toronto-based company’s Monday announcement, Softchoice visitors can now search more than 2,000 ENERGY STAR products and compare their results based on price and dozens of performance criteria including memory, hard drive size and processor speed. Supported by government agencies across North America, the ENERGY STAR program certifies IT products including desktop computers, laptops, printers and scanners, helping establish specific environmental standards.

“There have been huge strides in making IT products more energy efficient, but when it comes to making informed, environmentally responsible purchasing decisions, we’re seeing a lot of confusion in the market,” Softchoice President and chief executive officer David MacDonald said in a statement. “Today’s announcement is about making it easier for IT buyers to find and evaluate ENERGY STAR certified products in a straightforward, practical way.” (more…)

Tags: energy efficiency, Energy Star, Softchoice